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STUDY · 02

PI Law

Personal-injury litigation
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PI Law — study

We turn a phone tree into the first impression that signs the retainer.

The problem

After five, every injury call goes to voicemail — and a voicemail has never signed a retainer.

The move

We turn a phone tree into the first impression that signs the retainer.

After-hours intake that sounds like the firm, not a call centre: a calm, designed first contact that earns the case before a partner picks up.

The result, in principle

35% of calls lost → under 8%

Illustrative target

A first impression that wins the case before anyone says hello.

Illustrative targets from published industry benchmarks for concept studies — plausible outcomes for SMBs, not guaranteed results or past client performance.

Concept study · all outcomes illustrative

If your business deserves a better first impression, this is the call.