Roux · Toronto
We make the ordinary exact.
Brand and web presence for local-service businesses that need trust, not attention.
Study 01 · Med-Spa
- Up to 35%of inbound leads recoveredwith 24/7 intake
- 20–30%of revenue on recurring retainerpredictable, not one-off
- 31%faster time-to-closeon digitally-engaged listings
Illustrative targets from published industry benchmarks for concept studies — plausible outcomes for SMBs, not guaranteed results or past client performance.
Work
Eight self-initiated studies — each one a real industry problem, resolved on paper.
- 12% → 30% of revenue on retainerIllustrative target
A presence that reads like the $400 facial, not the Groupon coupon.
- 35% of calls lost → under 8%Illustrative target
A first impression that wins the case before anyone says hello.
- 6-week wait → under 2 weeksProjected target
A waitlist that reads as exclusivity, not absence.
- 52% → 68% same-day acceptanceIllustrative target
A yes that survives the ten-day gap.
- +22–25% online booking completionProjected target
One name a pet owner trusts in any of six rooms.
- Up to +26% leads convertedIllustrative target
A pipeline that feels personal at brokerage scale.
- +87% listing views · 31% faster to offerProjected target
A showing that becomes an offer without a second flight.
- Sub-48hr response → +22% renewalsIllustrative target
A building that feels managed, not just owned.
Illustrative targets from published industry benchmarks for concept studies — plausible outcomes for SMBs, not guaranteed results or past client performance.
How the House works
Diagnose
We read your existing presence the way a patient reads it — before you do.
Define
One clear problem, written down. Everything else waits.
Build
Brand, site, and touchpoints designed as a single system, not separate deliverables.
Hand off
You own the files. We stay available for the questions that come after.
The studio
The House is a small Toronto design studio focused on local-service businesses. We work on a short roster at a time — dermatology clinics, law firms, mortgage offices, veterinary groups — because the work requires understanding one category well before touching another. We are not a production shop. We are the people who figure out what the problem actually is.
If your business deserves a better first impression, this is the call.